ethics in fashion photography

The photographer used a software like photoshop to make her neck appear to be longer and made her eyes bigger.In certain cases it is more acceptable to change a persons appearance like in fashion but for things like makeup and fitness products its not as acceptable because its telling people that thats what the makeup does and it makes you beautiful.Its okay to like move her hair into the right position to improve composition and do minor things like that, but its not okay todo things like fake the results of products. The goal of fashion photography is to produce a perfect photo and be able to sell the product. The goal of photojournalism is to produce the truth and to show what is going on in the world.